Starting from the conceptual diagram of the streetlamp as the combination of a vertical shaft and horizontal light-emitting beam, and looking at birds and flowers for reference, Tagliente was developed as a sculpted facetted transition between the vertical and horizontal directions. Challenging the omnipresent and generic status of street lamps, this angular multi-faceted sculpture appears different from every angle and invites the casual passer-by to wander around it to grasp its form.


TYPE Product design
STATUS Commission, Built
YEAR 2011

DESIGN TEAM Eva Castro, Ulla Hell, Holger Kehne, Chuan Wang

With the advent of LED lamps suitable for outdoor lighting, ewo, the Bolzano-based, international manufacturer of high quality lighting systems asked Plasma Studio to develop a new type of street light adequate for this new technology.

After an extensive period of digital design, the breakthrough came at a hands-on workshop at ewo's fabrication facilities in Bolzano. It was revealing to see a prototype at its true height: 6m in the air. This set in motion a rigorous, yet instant, oscillation of alteration and assessment.

By remaining ambiguously between industrial and natural form, we observed that the object's relationship to the context has been surprisingly versatile: The light was first exhibited at Plasma Studio's Nodal Landscapes exhibition at the DAZ Berlin where it formed a dynamic extension to the orthogonal grids of a typical Berlin "Hinterhof". Thereafter the object was displayed in front of the ewo headquarter building, a contemporary context that enables it to articulate the link between the natural rocky backdrop and the man-made, orthogonal structures.