Plasma was invited among 10 renown architects and product designers to develop a contemporary coathanger for Iserlohner Haken, a new brand of Hermann Schwerter, who continue to make metal products for over 150 years in Germany.


TYPE Product design
STATUS Commission, Built
YEAR 2012
CLIENT Rosconi_Iserlohner Haken

Studying but finally eschewing the typical coathanger typologies from Schwerter’s back catalogues that evolved over the last 100 years and reflect a kaleidoscope of changing tastes and technical advances against a constant ergonomic purpose, our concept is instead inspired by Minimalism and Op Art. A series of simple operations of cutting and folding a square piece of sheet metal creates a component of 4 triangles that appears radically different when seen from various angles. With several hooks fixed against a wall, their sameness begins to collapse and new configurations emerge, similar to flocks of birds or butterflies.